Content Strategy: The Stripped Down Solution for Multi-Role Managers
April 22, 2020, 3:00 pm (40 Min)
Sure. You can go big and complex with content strategy, with the latest methodology and artificial intelligence to forge performance in a scientific way. But chances are, you're short on time managing more than just content marketing. Attend this session to learn how to quickly develop a content strategy that's optimized for readers and search engines. Learn to onboard freelance writers to crank out the optimized content you need, with minimal management or support required, so you have more time to achieve the other 10 marketing goals on your plate.
Attend this session to learn how to...
•Get a content plan in place quickly that's optimized for readers and the search engines
•Work from template solutions provided for example to get going quickly
•Articulate the needs of upper management to create content that meets expectations
•Train and motivate fellow team members to contribute and support content marketing
Target Audience: Digital Marketing Professionals with Little or No Support, Burdened with Managing Content Marketing and Deliver on Performance Goals