Conversion Rate Optimization Masterclass
April 21, 2020, 1:00 pm (4.0 Hours)
Learn the key components a successful conversion optimization strategy. Explore the SHIP method, which is used to help large brands such as eBay, Target, and Special Olympics, as well as smaller startups, optimize websites and digital campaigns to achieve their maximum potential. Dive into the practical methods used to uncover user motivations, wants, and needs. And finally, learn how to prioritize all the different optimization elements for your website, and how these elements are implemented and amplified to drive more leads and sales.
Attend this workshop and learn all this and more:
• Scrutinize: This is the phase that is critical to the cro process and accounts for 70% of time spent on the project
•Hypothesize: This is the research opportunity portion of the SHIP method – where you begin creating experiments based on the problems uncovered
•Implement: This phase is all about how to conduct sound tests – what matters most etc.
•Propagate: Final phase of the process is about taking learnings and populating them across the organization