Workshop: How to Successfully Build Humor into Your Brand

How many times have you shared a brand’s hilarious tweet or slightly irreverent post? Humor can build identity and separate your business from the crowd. Join Sarah Cooper, creator of TheCooperReview.com and host of podcast Unprofessional, to learn the keys to humor to build your brand’s presence and gain marketing traction. Sarah will walk you through specific strategies for finding humor in any topic, then using it to strike the right tone. She’ll discuss how to engage your audience in testing concepts to providing strategies to quickly create visual content that actually gets shared. The discussion and interactive Q&A will keep you laughing with her hilarious examples while learning key takeaways for your business.