Keynote: Debra Jasper
April 17, 2019, 8:50 am (60 Min)
You Have 8 Seconds—Go! Competing in a Connected World
Mobile, custom, fast and easy. That's what it takes to break through the noise and do business in a digital age. But simply recognizing this isn’t enough. You need to:q understand what smart content marketers are doing to earn attention and loyalty leverage SOS to communicate with clarity and impact save time and drive action with ARCq tell powerful micro stories (don’t just be a better storyteller, craft a better story)q get ready for what’s coming next (AI, charming bots, emotion analytics and more)To survive, content marketers need to adapt. We’ll help your teams “connect the dots” and take advantage of new technologies and approaches that lead to breakthrough results.