2017 Workshops

Wednesday May 2, 2018

Dive deep into content marketing on Wednesday with a Workshops Only Pass or All-Access Pass. Enjoy breakfast, lunch, and networking reception at the end of the day. Choose one morning AND one afternoon workshop.

CRO MasterclassWED
tim_ashTRAINER
Tim Ash
Founder and President
SiteTuner
Chair, Conversion Conference

DESCRIPTION
How much money are you losing with poorly performing websites and landing pages? Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO).
IN A NUTSHELL
— Wednesday Morning 8 AM – 12 PM
— Conversion rate optimization review
— The Matrix framework
— User Experience Centered Design
— Exercises to apply key concepts
— Testing and tuning hacks
Writing Without the BullshitWED
josh_b
TRAINER
Josh Bernoff
President
WOBS LLC
DESCRIPTION
People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. Learn how to stand out with front-loaded, powerful writing free of toxic elements like passive voice, jargon, and weasel words. Includes techniques for managing your time and your colleagues.
IN A NUTSHELL
— Wednesday Morning 8 AM -12 PM
— Covers emails, blog posts, white papers, and marketing copy
— Interactive exercises
— Free booklet of bound infographics
— First 50 people to RSVP will get a free copy of the new book “Writing Without Bullshit”
Content Strategy MasterclassWED
TRAINER
Byron White
Author and Chair, CMC
Founder and CEO, WriterAccess

DESCRIPTION
Learn to get the most out of your content marketing investment with this comprehensive content strategy training session. You’ll dive deeply into each of the 6 steps required for content marketing success, learning how to get the right content asset in front of the right people at the right time, and how to achieve your performance goals along the way.
IN A NUTSHELL
— Wednesday Morning 8 AM – 12 PM
— Content plan core elements and how to’s
— Content creation secrets for success
— Optimization essetials and hacks
— Distribution plan of attack
— Performance measurement options
— Workflow management hints and hacks
— Online Test: Content Strategy Certification
Content MarketingWED
arnie-kuenn-aTRAINER
Arnie Kuenn
Content Marketing Works
Founder, Vertical Measures

DESCRIPTION
Join thousands of professionals that have taken Arnie’s content marketing workshop that defines how to successfully leverage content marketing to generate more traffic, more leads and more business.
IN A NUTSHELL
— Wednesday Afternoon 1 PM – 5 PM
— 8 Step Content Marketing Process
— Beginner to Intermediate Students
— Tactical Tips
— Sample Content Plan
— Case studies: SMBs, Enterprise, and Agencies
— Certificate of Completion
SEO MasterclassWED
TRAINER
Andy Crestodina
Founder
Orbit Media
DESCRIPTION
What are the biggest website mistakes? What are the most important search ranking factors? What actions give you a durable advantage? Which tools are the best? How is SEO ROI measured? This is a complete course on SEO, focusing on the specific actions that drive rankings and targeted traffic.
IN A NUTSHELL
— Wednesday Afternoon 1 PM – 5 PM
— Selecting the best keywords
— Keyword relevance analysis
— Finding semantic clues
— Authority building hacks
— How to put analytics to work
Comedy WorkshopsWED
TRAINER
Improv Asylum
at Laugh Boston

DESCRIPTION
If we’re going to rid the world of all this bad content, we’ll need to power-up our creative energy to super-charge our content marketing campaigns. That’s where the Comedy Marketing Workshop comes in. You’ll learn why doing the same thing with the same tools and the same people every day will NOT give you the inspiration you need to create content that engages and performs. You’ll see that creativity is a team sport that needs a leader—but it can be dangerous, so bring your laughing gear!
IN A NUTSHELL

— Wednesday Morning 9 AM – 1 PM
— Comedian Morning Workout
— Comedic Storytelling
— From Boring to Comedy Pros
— Funny Stuff Works in Business

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