Director of Digital Strategy, BrainJocks
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. As Director of Digital Strategy at BrainJocks, Jill helps her clients develop digital roadmaps and marketing programs, guides them through digital transformation and helps clients achieve near-term results and long-term growth from digital assets and technologies. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized digital engagement.
Session Name: Content Personalization and Outreach at Scale
Session Date & Time: May 3, 12:55pm – 1:35pm
Description: For B2B and B2C businesses alike, customer success teams and marketing departments are scrambling to create personalized content at scale around customers wants, needs and demands. Matter of fact, more than 70% of customers feel frustrated when website content is not personalized for them specifically.
This session will focus on specific tactics to measure the performance of existing content, and jump-start content personalization at scale targeting specific personas that will improve engagement and conversion. Using real-life examples, you’ll learn how to conduct persona-based measurement leveraging data and insights to becomes the driver for content creation at scale for both small and large budgets that boost performance along the way.
Just a few of the takeaways you’ll learn…
– How to measure content performance and jumpstart personalization
– How to develop (and measure) persona-based personalization strategies
– How to apply personas strategically at each stage of the customer lifecycle
– How to adapt personas for future use based on data and emerging trends