Larry Kim

Larry Kim é o fundador da WordStream, uma empresa de software e serviços de gerenciamento de PPC, cujas ferramentas gratuitas de pesquisa de PPC e palavras-chave foram usadas por mais de um milhão de profissionais de marketing na Internet em todo o mundo. Larry foi nomeado o profissional de marketing PPC mais influente do mundo nos últimos dois anos pela PPC Hero e pela 3QDigital, e seu blog de marketing é lido por quase um milhão de visitantes todos os meses. Larry é colunista da Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs e dezenas de outras publicações.

He won the top search marketer of the year awards from PPC Hero, Search Engine Land and the US Search Awards. Larry is the CEO of MobileMonkey, a chatbot/AI start-up.

Session Name: Os 10 melhores hacks de marketing do Facebook Messenger de todos os tempos

Session Date & Time: May 3, 2:20pm – 3:00pm

Description: With Facebook organic reach in the toilet, email spam filters getting increasingly aggressive, SEO harder than ever, and PPC costs through the roof – what’s the greatest distribution channel for content marketers in 2018?

That’s where Facebook Messenger comes in, with chat blasts get 85% open rates, +85x better than Facebook organic post and 5 times better than email campaigns.

Yet, less than 0.1% of businesses currently do any Facebook Messenger marketing (which is craaazy!)

This session will cover the top 10 Facebook Messenger marketing hacks of all time, including how to:

— Chat-blast your entire contact list
— Get your website visitors to opt-into receiving your Facebook Messenger blasts
— Create super engaging, interactive Facebook Messenger content
— Attach auto-responders to your Facebook posts – like this one
— Build advanced chatbots in 10 minutes without any coding
— Use the “Send to Messenger” Ad Format in Facebook Ads
— More of the craziest Facebook Messenger marketing hacks that content marketers need to know and implement today!

Keynote: Larry Kim

Keynote Date & Time: May 4, 9:10am – 9:50am

Description: Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He’s also the Founder of WordStream, the World’s largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry’s blogs on marketing and entrepreneurship are read by millions of people every month. In 2015, he won Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards.