por Content Marketing Conference | out 16, 2018 | PERFORMANCE DE CONTEÚDO
Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
por Contributing Author | maio 16, 2018 | CMC News & Announcements, Otimização de conteúdo, PERFORMANCE DE CONTEÚDO
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
por Content Marketing Conference | maio 22, 2017 | PERFORMANCE DE CONTEÚDO
At Content Marketing Conference 2017, many questions were posed by the keynote speakers and influencers but a common recurring theme seemed to be, “What actually makes good content?” Marketers frequently get hung up on the notion of “good content”. But what actually...
por Byron White | maio 5, 2017 | CMC News & Announcements, PERFORMANCE DE CONTEÚDO
CEO of Vertical Measures, Arnie Kuenn is an expert in every step of content marketing, from strategic development to measurement. He’s literally written the book on it. In this breakout session at CMC17, Arnie zeroed in on content optimization beginning with a slide...
por Byron White | ago 4, 2016 | CMC News & Announcements, Otimização de conteúdo, PERFORMANCE DE CONTEÚDO
Content amplification spreads valuable content to targeted customers through different channels, such as social media sites, blogs, and websites, by using paid tactics. But that can be a waste of money if the viewers who clicked through to get to your site leave...
por Byron White | ago 1, 2016 | CMC News & Announcements, PERFORMANCE DE CONTEÚDO, PLANEJAMENTO DE CONTEÚDO
Trepoint CEO Bill Carmody’s session at the 2016 Content Marketing Conference, “The Digital Path to Purchase,” was informative in an unusual way. Throughout both days of the conference, attendees had heard about tips and tricks to use to get past...
