Content marketing success starts with successful content planning.

But the traditional linear funnel of moving customers through the funnel has changed.

And the number of research tools has expanded greatly, making the planning process more challenging, to say the least.

On July 14, 2020, join hosts Sarah Burt, Ashley Faus, Byron White, and others to learn the latest content planning tactics, tools, and techniques for any size budget, and any size team.

Workshop Webinar Agenda

We’re hosting our second workshop webinar on July 14, 2020 from 1 to 4 p.m. ET.

Hosts Sarah Burt, Ashley Faus, and Byron White will be covering the following topics in detail:

  • Content Planning Overview: How to Create a Content Plan
  • Keyword Map Development: The Shortcuts for SEO Success
  • Content Plan Development: How To Roll the Research Together
  • Content Depth and Distribution: Worksheet and Resource Reviews
  • Long-Form Assets: Planning and Development


Meet the Presenters

Meet the content planning experts who will be presenting their strategies, tactics, and tools for getting the most out of content planning:

Sarah BurtSarah Burt

Sarah Burt is Sr. Content Strategist at WriterAccess. For the past decade, she’s helped brands big and small, from tech giant IBM to the local plumber, tell their stories and create strategies for customer-driven content. 



Ashley Faus HeadshotAshley Faus

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. 



Byron White

Byron is the founder of WriterAccess, and numerous other startups. He’s the host of our webinar series at WriterAccess, and chair and founder of Content Marketing Conference, an annual event sporting 14,000+ attendees and 75+ speakers.



Is this workshop for me?

This workshop webinar is ideal for B2B and B2C content marketers with some experience developing content strategy and assets for the traditional funnel or looping decision journey. This workshop is ideal for those who want to use a planning strategy while experimenting with more integrated tactics, tools, and techniques.


About CMC Workshop Webinars

CMC Workshop Webinars are free for CMC subscribers, offering 3-hour training on the seven pillars of content marketing including Comedy Marketing, Content Planning, Creation, Optimization, Paid Amplification, Performance Measurement, and Content Management. Subscribers can watch the webinar live, and free.

Can’t make the Workshop Webinar? CMC Digital

If you can’t make the live webinar and want on-demand access, you’ll need to register for Content Marketing Conference 2021 in Boston on April 27-29. CMC 2021 ticket holders get access to CMC Digital through next year, which includes the recordings from all seven Workshop Webinars along with 160 sessions, 40 keynotes, 16 comedy keynotes, and tons of resources like books, certifications, and more.