Casey Milone

Principal Creative Director 
Milone&Co 
Casey Milone cut his teeth working as a marketing copywriter in the agency scene in Seattle, working on iconic local brands like The Space Needle, Ivar’s Seafood, Mallet Design, and Brooks.

He then started a career long consulting journey, embedding himself into creative marketing teams at Alaska Airlines, Microsoft, and NVIDIA. In an effort to expand his service offerings and develop a process to work with technology startups, he launched Milone&Co in 2018.

Milone&Co is a collective of freelancers and professional consultants located around the globe. Its primary goal is to offer full-scope creative process and development to teams who struggle with the pains of working with traditional branding and advertising agencies. By decentralizing the talent pool, Casey has created a proprietary creative process to deliver a full creative lift in a fraction of the time and at a much lower price. 

SESSIONS


April 22, 2020, 1:50 pm ( 40 Min)
The biggest challenge faced by marketers is bridging the gap between conceptual strategy and marketing campaigns that deliver on goals. Attend this session to bridge the gap with a practice called Value Proposition Design(VPD) that was originally designed for rapid prototyping. Learn how VPD can be applied to content creation for web copy to better achieve performance goals.

Attend this session to learn how to start writing better with VPD...

•  What is VPD, and how can it help me create better web copy

•  What are the limitations of VPD, and how can I adjust for marketing

•  How can I put VPD to work, and build out a messaging house

•  What’s a Value Prop Canvas, and how will that help me create great content 

 

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