April 23, 2020, 11:20 am (
B2B brands are faced with tremendous challenges. Sophisticated products are undervalued by the new generation of buyers. VC-backed competitors target market share vs profit. What worked 10 years ago is no longer relevant. Attend this session to learn the new tactics, tools, and techniques you need to be using to target your customer's competition and nurture the pipeline with the right content delivered intelligently for competitive advantage.
Learn these competitive intelligence tactics and techniques:
-- How to identify your competitor's customers?
-- How to effectively target the right people within your target list?
-- What tactics can be used?
-- How do you make this program evergreen?
Target Audience: B2B Lead Generation Specialists, CMO's or Marketing Directors with experience implementing lead generation programs with remarketing, email marketing and other tactics.