Kenneth Kinney

VP of Marketing and Digital Strategy 
Ai Media Group 
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast. 

SESSIONS


April 23, 2020, 2:50 pm ( 40 Min)
As podcast listenership and advertising continue to grow at significant rates, brands across all verticals are continually evaluating this channel for their marketing strategies. Most are missing ways to better connect with their target audience and instead simply looking at it as yet just another sales channel or a content platform with little return.  And like any other channel or effort, we’re asked as content creators, storytellers, and podcasters to measure and defend these efforts. Attend this session in order to learn how to better use the power of podcasting as part of your content marketing strategy to grow your business.

Attend this session to get the smartphone video secrets:

•Tips to create more engaging podcast content for your audience
•Tactics to simplify production elements and streamline the process
•Suggestions to measure KPI’s and attribution, and track ROI
Target Audience:  Marketers considering the Podcast channel or Podcasters looking for the edge. 

 

Copyright © ideaLaunch, Inc DBA Content Marketing Conference | 205 Portland Street | Suite 500 | Boston MA 02114 | 617-227-8800