AJ Huisman

Y Content 
With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies, AJ is a seasoned veteran as it comes to steering organizations through change with regard to their (content)marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company and his previous positions in the trenches include Marketing Director Continental Europe at (Willis) Towers Watson and Head of Marketing at Kennedy Van der Laan an innovative Dutch Law Firm. He holds a Master’s degree both in Business Marketing and in Communication and is a regular speaker on the subject of Content Marketing. He lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon-to-be wife and their four children.



April 23, 2020, 1:50 pm ( 40 Min)
Let’s face the facts. B2B marketing is challenging on many levels, besides the increasingly competitive landscape, you often have to deal with internal struggles like budget constraints, lack of resources and the battle of getting everybody on board. And keep them on board! Attend this session to learn how to laser focus your B2B content strategy and get the support (and content) you need from everyone in the company to boost performance.

Attend this session to…

•Uncover the hidden secrets of getting busy B2B professionals to embrace Content Marketing
•Learn the 8-stages of success to B2B Content Marketing Stardom
•Discover how to transform your “MeMeMe-content” into high quality, valuable and impactful stories that move the needle


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