Michael Barber

Founder 
Barber & Hewitt 
Michael Barber’s work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe’s Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.
 

SESSIONS


April 22, 2020, 3:00 pm ( 40 Min)
E-mail isn’t the sexiest marketing topic, nor is it the most fun.  But if done well it can lead to the best ROI of any tactic in your marketing plan. Attend this session to explore some of the best and most practical ways to improve your e-mail marketing with better content, designed and infused a better way. And learn how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.

Learn all this, and more:

- Why email especially matters in an age where marketers are paying for attention

- How to optimize your From Name and select the right words for your subject line

- The design imperatives for email  

April 23, 2020, 12:30 pm ( 3.5 Hours)
Don’t miss this first-of-a-kind live demonstration by professional content strategists showcasing how they put the latest tools and technology to work for content marketing success. It’s 4 hours of intense training with live demos of hand-picked tools used to craft content strategy and track performance. Great for intermediate to advanced content marketing professionals.

About 5 to 8 tools will be showcased in the following tracks by various content strategists on the main keynote stage:

Content Planning

Content Creation

Content Optimization

Content Distribution

Performance Measurement 

 

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