April 21, 2020, 9:00 am (
No filming or editing experience? No problem. For this interactive session, attendees will be given creative exercises to learn how to make exciting and engaging videos right from their smartphone.
Companies used to create multimillion dollar campaigns for TV, but today's content creators have dozens of platforms and seconds to work with. On the Internet, DIY-quality can often mean higher engagement. Platforms like Instagram Stories are making it easy to create on the spot. In this workshop, participants will learn best practices for making videos that people want to watch, through a hands-on creative exercise on mobile devices.
April 23, 2020, 9:15 am (
Karen X Cheng is a director with over 500 million views, and founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song, and was named Inc’s 30 under 30 and Adweek’s Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she’s produced have appeared on NBC, Good Morning America, and Ellen, and she's spoken at Google, Stanford, TedX, and many more.
Karen's keynote will cover all this, and more:
•The most common mistake brands make with their launch videos
•Why expensive videos often don’t perform better than cheaper ones
•Why traditional strategies for video marketing are broken
•How to create a video campaign for brand awareness vs conversions
•How A/B testing videos can make the difference of millions of views
•How to make scroll-stopping videos in today’s crowded social media feed