April 23, 2020, 11:20 am (
Let’s face it. You’re no longer in control of your brand– it’s now in the hands of your prospects, customers, and fans to decide how you fare in the market. Attend this session to learn how to earn their trust (and sales) using high-performance storytelling techniques to engage and enlist new ambassadors of your brand. You’ll leave the session with clarity on how to transform uninspired marketing into transparent, relevant content that connects with your audience on an emotional level. And enable discovery by unleashing the stories hidden in your business, inviting customers to experience your new brand vibe.
Learn all this, and more…
• Scoreyourbrandstory against peers and competitors
• Create and curate trustworthy content
• Leverage calendars for consistency and relevance
• Measure storytelling performance