Nicola Smith

Founder and CEO 
Rebel & Reason 
Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series. 

SESSIONS


April 23, 2020, 1:00 pm ( 40 Min)
Most of us grew being taught that we should not break the rules, that we should learn from and follow "the way things have always been done" but in an age of rapid business disruption, what if breaking the rules is the best way to not just survive, but thrive? We'll take a look at how brave brands are deliberately and strategically breaking the rules or conventions of their own industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers. 

In this session we’ll cover:

- Why conformity is killing your brand and how to stop it

- How to break the rules or conventions of your industry to move your business forward

- Tangible ways to apply Challenger thinking and strategies to your brand and marketing initiatives

- Examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement 

 

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