Tom Shapiro

CEO 
Stratabeat 
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro’s book “Rethink Your Marketing" is available on Amazon.com. 

SESSIONS


April 23, 2020, 10:30 am ( 40 Min)
Are you tired of publishing content that gets lost in all the noise? Are you frustrated with content that doesn’t get the ROI you demand? Uncover data-backed patterns found in top-performing content that generates B2B traffic in droves. Learn the critical elements discovered in assessing content from 300+ B2B websites, so you can upgrade your content strategy, drive more traffic, and generate more leads that convert to sales.

Learn all this and more...

* Top 5 elements of content effectiveness learned from 300 B2B sites

* How to put the research to work to change your content strategy

* How to measure content ROI in new ways

* Identify the roadblocks to troubleshoot and resolve 

 

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