April 22, 2020, 11:20 am (
Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. In the world of voice search, position 0’s, featured snippets, and social media dominance, digital marketing as we know it has ceased to exist. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.
Attend this session to learn all this and more:
•How to create an authoritative, indexable source of information on search engines about you, your products, services, contributions, and more
•How Google "You" vs Google "It" is the best strategic direction moving forward
•How brands like Nike, Gary Vee, The Bucket List Family get recognized for the narrative they self-created
•Explore strategies that go past the idea of thought leadership and influence to help you stand out from the pack