Sarah Weise

CEO & Lead Researcher 
Sarah Weise is the CEO of award-winning market research studio Bixa ( and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit 


April 23, 2020, 11:20 am ( 40 Min)
Move over Millennials, there’s a new kid in town.

Today Generation Z (ages 13-24) outpace Millennials by 3 million. They represent 40% of consumers and $44B in direct buying power, wielding their mighty influence on every other generation, in every industry. But marketing departments are still focusing on Millennial research and are missing the gigantic potential of Generation Z. Turns out you need a completely new type of marketing strategy for success. And you’ll learn the essentials in this session that’s packed with stories and videos direct from teenagers, offering insights on how this next generation of customers wants to learn, transact, and engage with brands like yours.

Attend this session to learn…

•Where Z’s go for different types of content.

•What draws them in.

•How they make a buying decision.

•What keeps them coming back.

•How to tailor your marketing strategy for this new generation. 


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