Nancy Harhut

Chief Creative Officer 
HBT Marketing 
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at 


April 23, 2020, 11:20 am ( 40 Min)
How do you get today's multi-device, multi-channel, information-overloaded consumers to behave the way you want them to? Tap into the latest techniques that successfully drive readership and response today. Discover surprising new ways – fueled by the latest brain science findings -- to create content and marketing messages that increase your effectiveness. See numerous in-market examples that reveal exactly how to phrase headlines, subject lines, content titles, etc. to increase engagement and action. And leave with easy to apply tactics that immediately improve your content.

Learn these 3 key takeaways and more:

• Gain a treasure trove of actionable techniques you can use as soon as you leave the conference.

• Tap into decision science secrets that impact what people read, whom they trust and when they buy.

• Discover new copy and art tactics that get even stubborn targets to engage. 


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