April 23, 2020, 1:00 pm (
How do you get today's multi-device, multi-channel, information-overloaded consumers to behave the way you want them to? Tap into the latest techniques that successfully drive readership and response today. Discover surprising new ways – fueled by the latest brain science findings -- to create content and marketing messages that increase your effectiveness. See numerous in-market examples that reveal exactly how to phrase headlines, subject lines, content titles, etc. to increase engagement and action. And leave with easy to apply tactics that immediately improve your content.
Learn these 3 key takeaways and more:
• Gain a treasure trove of actionable techniques you can use as soon as you leave the conference.
• Tap into decision science secrets that impact what people read, whom they trust and when they buy.
• Discover new copy and art tactics that get even stubborn targets to engage.