Mike Roberts

President and Founder 
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence.

Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market. 


April 22, 2020, 11:20 am ( 40 Min)
High-performing websites are like living, breathing creatures that require oxygen(optimization intelligence) for survival and growth. If you’re not using the latest technology to monitor your health in the search engines and improve your traffic flow, you’ll likely tumble from the sky(and SERPS) into the land of the unknown. Attend this session to learn the next-gen way to harvest keyword and content gaps within your own website and the competition. So you can develop content strategy in hours not days, including robust creative briefs that guide writers on what needs to be done for performance goals.

Learn all this, and more…

• Quick review of what you do now, and why its wrong

• Fast speed drive through competitive intelligence tools

• Quick review of how you snag the data and craft strategy

• Showcase of next-gen creative briefs for writers

• Review of performance reports that reveal results 


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