April 21, 2020, 9:00 am (
People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. It's time to learn a new way to do business writing -- one that's bold, direct, effective, and will get you noticed -- and get your work done. From emails to blog posts to reports, learn how to write without bullshit. After a brief description of the psychology and values that have made bullshit so pervasive, this workshop quickly gets down to analyzing examples and developing skills. It’s divided into three parts: learning to get to the point quickly, purging toxic prose elements like passive voice and jargon, and restructuring your writing process for maximum efficiency and best results. Master these techniques and you'll stop wasting your reader's time -- and start getting your way at work:
•Embrace the Iron Imperative: treat the reader's time as more valuable than your own
•Results of a survey of more than 500 business writing professionals on their strengths, weaknesses and pet peeves
•Learn the trick of putting more meaning into fewer words
•Front-load your writing: bottom line up front
•Identify and correct pernicious elements including passive voice, jargon, and weasel words
•The four things to check before writing anything
•How to protect your best writing from committees, clueless reviewers, and misguided corporate policies
April 22, 2020, 10:30 am (
Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly. In this session, you'll learn to:
•Get quickly to the point -- so people will read and act on your emails and blog posts.
•Say more with fewer words.
•Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
•Maintain a bold voice in collaborative writing environments.
April 23, 2020, 1:00 pm (
A book is not a book. It's really more of a stash of engaging content that's stamped with an ISBN number. Whatever you're marketing, there are powerful lessons to learn from book authors that reach millions, like how to package content, promote the value, touch the heart, and reach bloggers, podcasters, and media in droves. D ive into this case study of biz book authors to learn how to turn books into big-time businesses, and how their strategies can help you with your content marketing efforts and personal brand.
Attend this session to learn all this, and more:
• The three qualities that make powerful ideas spread: big, new, and right
• How to create a content fountain that generates a regular flow of new ideas
•How to turn data and case studies into compelling stories
•How to attract media attention and funnel it into your business
•Which social media tactics authors like best -- and which are most effective