Elisabeth Willits

Senior Content Marketing Specialist 
AWeber 
Liz is a content marketing expert who teaches more than 100,000 businesses and entrepreneurs how to successfully power their email marketing on a daily basis.

At AWeber, one of the world's leading email marketing and automation platforms, Liz develops engaging content marketing campaigns, writes popular blog posts, creates free and paid courses and products, and produces high-converting landing pages.

Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. An email marketing fanatic, she’s constantly scouring the email data of the “best of the best” to discover the secret behind the world’s top-performing email marketing campaigns. 

SESSIONS


April 23, 2020, 1:00 pm ( 40 Min)
Let’s face it. Those automated emails you send out may be aimed in the right direction.  But they typically look, feel, and smell like impersonal, robotic blasts, decreasing the likelihood for opens, clicks or shares. Attend this session to change all that, and learn how to create (automated ;-) emails that build relationships, connect with readers, and grow your brand.

Attend this session to learn all this, and more:

· Top 5 mistakes your making with automation and how to avoid them

· Methods to boost open rates to 80% and 30% click-through rates

· How to write automated content that's personal, human, and effective

· Top 4 emails that you should automate and why

· Email design concepts to boost open and click-throughs rates

Target audience: Content strategists, entrepreneurs, and content managers (Beginner to Intermediate)





 

 

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