Byron White

Chair 
Content Marketing Conference 
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron’s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he’s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday’s in New England, even with extreme weather conditions. 

SESSIONS


April 21, 2020, 9:00 am ( 3.0 Hours)
Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career. 

April 22, 2020, 7:45 am ( 15 Min)
Byron White is the Chair of Content Marketing Conference, and founder of WriterAccess, an online content creation platform connecting 25,000+ customers with 15,000+ freelancer writers, editors, content strategists and translators. 

April 23, 2020, 12:30 pm ( 3.5 Hours)
Don’t miss this first-of-a-kind live demonstration by professional content strategists showcasing how they put the latest tools and technology to work for content marketing success. It’s 4 hours of intense training with live demos of hand-picked tools used to craft content strategy and track performance. Great for intermediate to advanced content marketing professionals.

About 5 to 8 tools will be showcased in the following tracks by various content strategists on the main keynote stage:

Content Planning

Content Creation

Content Optimization

Content Distribution

Performance Measurement 

 

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