How to Optimize Customer Experience with SEO and Influence

Research shows customers trust search engines more than any other channel but they do not trust brands. And the trend is not improving. How can marketers create content that is findable and credible to increasingly skeptical buyers? To answer that question, Lee Odden of TopRank Marketing will share how successful B2B companies are integrating SEO and influence to create optimized content that delivers the expertise, authority, and trust that Google wants plus the satisfying experiences customers need to engage and convert.




In this session you'll learn:

•How to integrate SEO & influence in content planning
•5 steps to create an influencer content program
•How top B2B brands use SEO and influence to create content that performs
•3 SEO tips for optimizing your own influence