Bloody Hell: The Convergence of Content, Email, and my British Mum
April 22, 2020, 3:00 pm (40 Min)
E-mail isn’t the sexiest marketing topic, nor is it the most fun. But if done well it can lead to the best ROI of any tactic in your marketing plan. Attend this session to explore some of the best and most practical ways to improve your e-mail marketing with better content, designed and infused a better way. And learn how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.
Learn all this, and more:
- Why email especially matters in an age where marketers are paying for attention
- How to optimize your From Name and select the right words for your subject line
- The design imperatives for email