Daniel Waas

Director of Product Marketing 
GoToWebinar 
Daniel is GoToWebinar’s Director of Product Marketing. He's a digital B2B marketer with an undousable passion for and black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program.

Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter.  

SESSIONS


April 18, 2019, 2:50 pm ( 40 Min)
Video is now a driving force for marketing, customer success, and sales. But how can you create and use video in exceptional ways to truly connect with your audience, earn their trust and motivate them to share your stories and love you and your brand? Attend this session for insider tips from two video marketing pros that know how to create a video that can earn (or destroy) trust, and pave the way for influencers to like, share and love your work and help you achieve your performance goals.

 Renee will cover all these tactics and how to's...

•Flex video content for different funnel stages and personas
•Align your personal brand and video work with your business/brand
•Develop an influencer strategy to build credibility for your business
Dan will reveal the must-do to-do's backed with data on how to....

•Build trust with video, especially live video
•Use data to change your strategy and repurpose content
•Turn video engagement into business results