Chad Lakin

VP 
Shootsta North America 
Chad Lakin is VP of Shootsta North America, one of the world’s fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad’s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths — really. He’s heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We’ve heard rumors that his appeal is infectious — we warned you.
 

SESSIONS


April 18, 2019, 11:20 am ( 40 Min)
Budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen, and Chad Lakin, VP of Shootsta North America, for proven tips on how to maximize your budget with simple tweaks to video production, resourcing, and technology. 

Leave this session learning how to:

•Assess and identify the videos that are critical in your overall strategy and marketing campaigns
•Align your video production plans to your budget and content goals
•Identify the ways in which you can leverage a shoot day to create multiple pieces of content
•Evaluate when to use in-house talent and when to hire external resources
Come ready to brainstorm a piece you’re working on!