Joe Belliotti

 
 
Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music.​ ​In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created “Decoding the Music Experience” podcast, a new series in partnership with Advertising Week / AW360.​ ​Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard’s Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.  

SESSIONS


April 18, 2019, 2:00 pm ( 40 Min)
Music captivates our attention, to the tune of an average 35.7 hours per week. And brands are catching on, spending billions to explore how music can augment a story, shape perception, motivate action, boost loyalty and propel the brand in exciting, powerful ways. Turns out it's not only established brands that are making a loud noise to attract attention, augment stories and delivering on marketing goals. Small business is joining the dance floor too. Learn how you can write the script for success by creating, curating and integrating music into your content marketing plan.

Attend this session to learn how to...

•Create sonic identities & brand anthems.
•Amplify brand campaigns, assets and messaging.
•Boost engagement with podcasts and live-stream.
•Curate new releases and new artists.
•Develop Playlist s for targeted audiences.
•View Music as editorial content.
•Integrate e the right music into videos.
•Tap live music events for brand plays.
•Contract artist partnerships.