Katie Pennell

Senior Performance Content & SEO Manager  
Nina Hale 
Katie Pennell is a Senior Performance Content & SEO Manager and member of Nina Hale’s performance content, SEO and social team. Thoughtful, strategic, and genuinely enthusiastic about all things content, Katie is responsible for helping her clients create content strategies, maximize search visibility, and engage their audiences throughout the customer journey. She creates effortless rapport with her clients and ensures every recommendation is rooted in data.

Her work has not gone unnoticed. In 2017 she was part of the team selected as a finalist for "Best Content Marketing Program for Retail” in 2017. She has also presented at a variety of national digital marketing and content strategy conferences, including Brightcove PLAY, Confab, SMX Advanced, and Content Marketing World. 


April 17, 2019, 1:00 pm ( 50 Min)
Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics?  How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?

Learn from a panel of experts and leave this session with actionable tips to create more effective content like ...

•How to create "relevant" content with micro question research.
•New link building tactics that are worth the effort.
•Pinpoint content gaps and opportunity prioritization.
•Topic visualization tools to leverage SERP analysis.
•Gamification to make optimization fun and more impactful.
•The latest trends being discussed at PubCon.