Ron Jacobs

CEO & Founder 
Jacobs & Clevenger 
Ron Jacobs is the CEO and Founder of Jacobs & Clevenger – a marketing agency with extensive expertise in customer relationship marketing. He is a recognized influencer on digital and database marketing transformation.


The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing.


Ron has led clients like Mercedes, Ulta, Cars.com, Humana and Cintas (to name a few) and literally wrote the book on direct marketing, "Successful Direct Marketing Methods," which has sold more than 250,000 copies and is now the basis for modern relationship and response marketing.


He is a world-renowned public speaker, frequently sharing his insights and strategies at marketing conferences and seminars worldwide.


Awards & Notables: Recipient of lifetime achievement for marketing, and Direct Marketer of the Year awards; Author of Successful Direct Marketing Methods; Faculty at Northwestern Medill Integrated Marketing Communications Program for more than a decade
 

SESSIONS


April 18, 2019, 1:30 pm ( 55 Min)
Customer journeys, information consumption habits and assumptions about buyer behavior have all been disrupted. Your business is trying to EVOLE with the changes, moving away from legacy marketing processes and all-in-one technology that will soon be extinct. But with so many fuzzy choices on how to best harvest the power and insights from big data, the transition can be difficult. Attend this session for clarity on how the latest technology and tactics can play a huge role in capturing and influencing buyers. Learn from real-life case studies on how to boost revenues, pronto. And learn how to make the case for AI investment revamp marketing pipelines that fuel the bottom line.

Attend this session to gain deep insights on the AI methodology and technology:

•What does AI, blockchain, IoT and machine learning really mean, in a nutshell.
•What technology is being used for marketing WOW and personalization at scale.
•How to sell AI investment to my management team or clients.
•What software integration apps can improve your business and help you scale.
•Hints to optimize your IT infrastructure for scalable for business growth.