Cathy McKnight

VP Consulting 
Digital Clarity Group 
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.
Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group.
With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
 

SESSIONS


April 18, 2019, 11:20 am ( 40 Min)
In order to win each micro-moment of a customer's journey, marketers need to deliver better, more relevant experiences (and content) using the latest marketing technology. But with so many choices and so little time, getting your marketing tech tools selected, integrated and put-to-work can be challenging, and time-consuming. Attend this session to learn the four pillars and five tenets to shape your MarTech stack with the best picks for each stage of the customer journey. And dive into a few of the key MarTech tools that will help you drive performance and achieve goals.

Attend this session, and learn to…

•Get buy-in for MarTech investment.
•Select journey-centered MarTech tools.
•Use performance data to change strategy.
•Deliver on marketing performance goals.
 

April 18, 2019, 1:00 pm ( 50 Min)
Marketing technology is changing the way we sell and market our products and service our customers. Core marketing tasks that used to take days or weeks now takes hours or minutes. Learn from a panel of next-gen marketers what tools they're using, and how they save time and grow revenue. Three very different panelist cover a wide range of tools, ranging from content creation to customer success to e-commerce promotion, and every size budget.  Brief MarTech landscape presentations by each panelist will be followed by Q&A's.

Here are just a few of the MarTech tools being discussed…

•Startup E-commerce: Partnerstack, Yotpo, Klaviyo, Cart Convert
•Content Creation: Canva, Lumen5, Waymark, Magisto
•Content Promotion: Promo by Slide.ly, Sumo, Mail Chimp, Mautic
•Growth Hacking: Sorry, you’ll have to attend to hear the magic!
 

April 18, 2019, 2:50 pm ( 40 Min)
To create all this great content required to EVOLVE content marketing, you'll need the latest content marketing technology stack. But that 60-foot long wall of ConTech tools in the CMC hallway this year may seem a bit overwhelming. If so, you'll want to attend this open mic session moderated by Cathy McKnight for answers and suggestions from a panel of experts. Every size business or agency is welcome, as we've got all the bases covered with this panel.