Paxton Gray

Vice President of Operations 
97th Floor 
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
 

SESSIONS


April 17, 2019, 2:00 pm ( 40 Min)
It's not easy to develop the steady stream of quality content you need to engage readers, drive traffic from the search engines, and deliver marketing performance. Until now. Learn the time-tested tactics for how to improve content quality, decrease the amount of time needed to produce optimized content, and double the likelihood your content will deliver the ROI for your time, and money.

Attend this session and walk away with all this, and more:

•Master template to improve/speed up keyword research.
•List of essential tools to help with content creation.
•Deep dive into a few AI tools to help with content creation.
•Tactics to put data to work to produce audience-centered content.
•Better understand the human decision algorithm.