Chris Silver Smith

Argent Media 
Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.


April 17, 2019, 1:00 pm ( 50 Min)
Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics?  How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?

Learn from a panel of experts and leave this session with actionable tips to create more effective content like ...

•How to create "relevant" content with micro question research.
•New link building tactics that are worth the effort.
•Pinpoint content gaps and opportunity prioritization.
•Topic visualization tools to leverage SERP analysis.
•Gamification to make optimization fun and more impactful.
•The latest trends being discussed at PubCon.


April 17, 2019, 2:00 pm ( 40 Min)
Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.

Attend this advanced session to learn how...

•Google crawls, interprets and ranks content within Twitter. 
•Followers and likes affect search rankings.
•Your Twitter profile can be optimized for rankings.
•Your Tweets can be optimized to boost distribution and ranking.
•Your Twitter carousel will magically appear in Google search.
•Leverage content within Twitter to influence Google rankings.
This session will help you become much more sophisticated with your Twitter efforts.