Michaela Alexis

 
 
Hailing from Ottawa, Michaela Alexis is currently one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding. Her journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, Success.com, Buzzfeed, Inc. and more.

Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 130,000 followers on LinkedIn, works with Crowne Plaza as a Social Media Expert in their Meeting Mentor Program, and recently co-wrote a book called Think Video: Smart Video Marketing and #Influencing.  

SESSIONS


April 17, 2019, 1:00 pm ( 50 Min)
LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.

AJ will cover the latest Linked In Ads and targeted promotion: 

•Tips to ace your strategy before you pay to play
•Hacks to save money and pinpoint qualified leads
•When to opt out of Ad campaigns that don’t convert
Josh and Michaela will cover the organic and influencer side, including:

•What kind of content performs well on LinkedIn, and what doesn't
•How the LinkedIn algorithm works and how to use it get your content to go viral
•3 things you must fix on your LinkedIn profile before you create your first content
•How to build a personal brand foundation for long term success
 

April 18, 2019, 9:00 am ( 20 Min)
How to Build a Mega Personal Brand on LinkedIn on a Mini-Budget.

Personal branding on LinkedIn can help you win more business, land your dream job, or successfully launch your product or service to over half a BILLION professionals worldwide. But where do you even START creating content on a business-focused platform? In less than a year, Michaela Alexis went from broke and laid off, to launching her dream job, launching her own company, traveling internationally, and gaining a highly engaged audience of over 130,000 followers, thanks to the power of LinkedIn. 

Find out how you can transform your life or catapult your career lots of tips and hacks:

•Learn what kind of content resonates with the LinkedIn community.
•Discover how the LinkedIn algorithm works and how you can work with it.
•Understand how to find your unique voice and make your LinkedIn content more digestible.