Allen Gannett

CSO, EVP Corp Dev 
Skyword  
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune. 

SESSIONS


April 18, 2019, 10:30 am ( 40 Min)
LinkedIn video has created a massive new channel for B2B marketers, with built-in targeting that is simply the best on the web. But developing new strategies and tactics to create, optimize, and distribute video content in this exciting new channel is challenging. Until now. Learn the proven methodology on how to attract millions of video views on LinkedIn, and how businesses and thought leaders can replicate the success.

Learn all this and more…

• What are the topics that work best for LinkedIn video?
• How to optimize video content for organic reach on the LinkedIn feed.
• How to build out an "executive marketing" program.
•The gear, equipment, lighting and more.
•The publishing frequency game plan that’s required for success.
 

 

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