Eric Enge

President 
Perficient Digital 
Eric Enge was named the 2018 Drum Search Awards Search Personality of the Year, the US Search Awards the 2016 US Search Personality of the Year, and was also the Landys 2016 Search Marketer of the Year. He is also co-author of The Art of SEO (published by O'Reilly), along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric keynotes many industry conferences, and is a General Manager with Perficient Digital, an agency that provides SEO, content marketing, social media, paid search, analytics, conversion optimization, and marketing automation services.

 

SESSIONS


April 18, 2019, 1:00 pm ( 50 Min)
Enterprise Tactics and Strategies for Video Marketing

Sure, YouTube’s base of nearly 2 billion monthly logged-in users is impressive. But, the 5.8 million new videos that were uploaded in the last 30 days are creating quite a mindshare traffic jam. Learn the latest, proven video SEO tactics that help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. Discover how to craft compelling videos that entertain, inspire, educate, and enlighten consumers as well as boost the confidence of B2B buyers in key decision-making moments. Get in-depth guidance on crafting a successful content marketing strategy on YouTube, including how to measure your results and adjust your strategy accordingly.

If you are in charge of video marketing at a Fortune 1000 company or an agency, you should attend this session to learn from two YouTube gurus and video marketing experts how to:

•Optimize your videos for YouTube’s search and discovery system.
•Create great content that provides intrinsic value to your viewers.
•Use a YouTube video series to build your brand and market visibility.
•Evolve your content over time as your goals and opportunities change.