Ron Tite
Church + State
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and
commerce. He has been an award-winning advertising writer and Creative Director for some of
the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson &
Johnson, Kraft, Intel, Microsoft, Volvo and many others.
Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify
content and advertising, and Editor-in-Chief of The Business Casual.
Ron has written for television. Penned a children’s book. Wrote, produced, and performed a hit
play. Created a branded art gallery. And was Executive Producer and Host of the award-winning
comedy show, Monkey Toast.
In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks
to leading organizations all over the world about “Think. Do. Say”, his own take on modern
business.
Ron’s own book, Everyone’s An Artist: Or At Least They Should Be (Co-written by Scott
Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
commerce. He has been an award-winning advertising writer and Creative Director for some of
the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson &
Johnson, Kraft, Intel, Microsoft, Volvo and many others.
Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify
content and advertising, and Editor-in-Chief of The Business Casual.
Ron has written for television. Penned a children’s book. Wrote, produced, and performed a hit
play. Created a branded art gallery. And was Executive Producer and Host of the award-winning
comedy show, Monkey Toast.
In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks
to leading organizations all over the world about “Think. Do. Say”, his own take on modern
business.
Ron’s own book, Everyone’s An Artist: Or At Least They Should Be (Co-written by Scott
Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
SESSIONS
April 18, 2019, 8:30 am (
30 Min)
The Death of Content Marketing. The Rise of the Content Marketer.
Did you hear that? That was the sound of the phrase, “Content Marketing” getting sucked out of the room. No, it wasn’t just drowned out by the latest buzzwords dominating the marketing landscape, it was completely removed from the marketer’s tool belt. Yup. Like many before it, “Content Marketing” has been given the pink slip(along with a pat on the pack, a 2 week severance package, and an all-staff email that ends with, “we wish you well in your future endeavors”).
Let’s face it, the worlds of content and advertising - once staunchly kept separate -have now been unified. Everything’s an ad. Everything’s content. And the discipline that bridged the two worlds is no longer required. Thanks for everything. And don’t let the door hit you in the white paper on your way out.
Now you - the content marketer - you need to stay. There’s a bright future ahead for you. Transitioning to a single, unified world with one master process across a growing number of type of media won’t be easy. While the conventional brand marketers will be trying to untangle fuzzy metrics, programmatic media buys, and agency partners desperate for revenue, it’s actually your experience that will win the day.
Consumers used to vote with their wallets. Now they vote with their time. And only the content marketing professional who has been trained in winning that battle can help brands thrive in the new merged reality.
This humorous and insightful session will outline the simplified approach you must learn and the traits you must keep to be successful.
Did you hear that? That was the sound of the phrase, “Content Marketing” getting sucked out of the room. No, it wasn’t just drowned out by the latest buzzwords dominating the marketing landscape, it was completely removed from the marketer’s tool belt. Yup. Like many before it, “Content Marketing” has been given the pink slip(along with a pat on the pack, a 2 week severance package, and an all-staff email that ends with, “we wish you well in your future endeavors”).
Let’s face it, the worlds of content and advertising - once staunchly kept separate -have now been unified. Everything’s an ad. Everything’s content. And the discipline that bridged the two worlds is no longer required. Thanks for everything. And don’t let the door hit you in the white paper on your way out.
Now you - the content marketer - you need to stay. There’s a bright future ahead for you. Transitioning to a single, unified world with one master process across a growing number of type of media won’t be easy. While the conventional brand marketers will be trying to untangle fuzzy metrics, programmatic media buys, and agency partners desperate for revenue, it’s actually your experience that will win the day.
Consumers used to vote with their wallets. Now they vote with their time. And only the content marketing professional who has been trained in winning that battle can help brands thrive in the new merged reality.
This humorous and insightful session will outline the simplified approach you must learn and the traits you must keep to be successful.