AJ Wilcox

LinkedIn Advertising Consultant/Evangelist 
B2Linked 
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.  

SESSIONS


April 16, 2019, 1:00 pm ( 4.0 Hours)
LinkedIn has worked hard over the past few years to transform itself from a resume database into a hyper-targeted, content marketing machine. Join two Linked Pros that cover all the bases with Linked In marketing, from organic to paid. Dive deep on how to buy, implement, optimize and measure Sponsored Content, InMail and Display campaigns. And learn how to optimize your LinkedIn profile, grow your connections, create videos with captions, and create viral posts and videos. Beginners and experts welcome. 

April 17, 2019, 11:30 am ( 60 Min)
On the surface, Linked In seems to keep cranking up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget—all learned from managing some of the largest LinkedIn Ad budgets in the world.




In this session, you will learn all of this that you can put to work pronto:

— What’s new and what’s next with LinkedIn Ads

— Tips to ace your strategy before you pay to play

— Hacks to save money and pinpoint qualified leads

— When to opt out of Ad campaigns that don’t convert