Neal Schaffer

President 
PDCA Social 
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan. 

SESSIONS


April 17, 2019, 11:20 am ( 40 Min)
With the highest engagement performance ranking in the social sphere(3.21%), you’ll need to include Instagram in your marketing mix for sure. But learning the ropes requires staying on top of the latest updates and hacks. And contracting the right influencers that can deliver on performance goals. That’s where Candace and Jen come in, covering all the bases to create high performing content, and leverage influencers the right way.

Dive in with Candace, Instagram marketing expert, and surface with the...

•Fundamentals of Instagram and the most recent updates.
•Highest performing types of content to boost engagement.
•Key metrics for Instagram's advertising platform.
•How to increase your reach, engagement & following organically.
Tune in with Jen, full-time Instagram influencer, and learn how to...

•Position yourself and your brand with influencers.
•Pick the right influencers to achieve goals.
•Align your brand with conversations.
•Contract influencers and manage the process.