Nancy Harhut

Chief Creative Officer 
HBT Marketing 
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at 


April 17, 2019, 10:30 am ( 55 Min)
Between the increase in competition and the decrease in human attention spans, creating content that attracts readers and motivates action gets harder every day. That’s where science comes in with a splash of art. In this session, you’ll learn the mental shortcuts we use when “deciding” what to read as well as the tips, tricks, and shortcuts that are proven to get readers' attention and captivation. This example‐packed session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content. Get all the secret tactics you demand in 5 easy steps.

In this session, you will learn about ...

— Headlines that increase engagement by 140%

— Words that snag the human eye

— The magical word that gets people nodding

— The surprising move that slashes unsubscribes by 22%

— Cognitive fluency and the power of persuasion

— Loss aversion, social proof, and scarcity drivers