Margaret Magnarelli

Executive Director of Audience Acquisition and Growth Marketing  
Morgan Stanley 
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI’s Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist—most recently executive editor at Money magazine. 

SESSIONS


April 17, 2019, 1:00 pm ( 50 Min)
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information.  Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, two panelists will offer a few tips and advice on how to get started and get the "stories" flowing and budget going for funding.  Followed by questions from attendees on challenges transforming your business into a publishing machine that attracts leads and customers in droves.

Learn these fundamentals that for the base camp for questions:

•Start with the “what”: your audience, message, voice, style, distribution
•Find the “who”: your blend full-time staff and/or freelance talent
•Master the “how”: putting it all into practice to deliver on goals
 

April 17, 2019, 2:50 pm ( 40 Min)
Does your customer trust you? For B2C and B2B buyers alike in today’s world, trust is a must, not just a nice-to-have: According to a recent survey, 92% of consumers said that “trust in brand” influences purchase decision. Meanwhile, countless other polls show that Americans are overwhelmingly distrustful of brands. Given that we’re living in an era of distrust, all marketers need to be thinking about their brand this lens of credibility—after all, helping prospects see our brands as credible is increasingly an opportunity to differentiate and develop loyalty. But as content-centric marketers specifically, we have some particularly unique opportunities to bridge the trust gap. In this session, you’ll learn:

•Why trust is one of the most important levers you can pull today as a marketer

•What scientific and psychological studies teach us about establishing trust

•How to apply these principles—and the “three I’s of integrity building”—to gain your customer’s loyalty