Margaret Magnarelli

Managing Editor, Content and Senior Director, Marketing 
Monster 
Margaret Magnarelli is the senior director of marketing at Monster, the leading global platform for connecting jobs and people. She oversees B2B and B2C content marketing aimed at helping candidates find jobs and companies find talent. Her team was awarded Best Content Program in the 2016 Content Marketing Awards from the Content Marketing Institute, best blog in the 2017 awards, and she has been a finalist for CMI’s Content Marketer of the Year. She’s presented on content marketing for Content Marketing World, ANA, SXSW, Content Marketing Conference and PR News. Previously, Margaret worked as a journalist, most recently as executive editor at Money magazine and Money.com. Other noteworthy achievements: She’s written a book on tween idols, she’s a big fan of charcuterie, and she helped define the word snarky — no, seriously. 

SESSIONS


April 17, 2019, 1:30 pm ( 55 Min)
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information.  Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, Margaret will talk about how to build a newsroom on the cheap through the 5 W’s of journalism she’s perfected over the years, and how to transform your business into a publishing machine that attracts customers in droves.




Learn these fundamentals backed with data:




— Start with the “what”: your audience, your message, your voice, your style guidelines, and your distribution method.

— Assemble the right “who”: the basic and/or advanced team, blending full time staff and freelance resources and how to hire A+ storytellers.

— Master the “how”: putting it all into practice, from editorial calendar to meetings that don’t suck, and aligning your PR, comms, and social teams for maximum efficiency.