Joe Lazauskas

Director of Content Strategy 
Contently 
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018. 

SESSIONS


April 18, 2019, 10:30 am ( 40 Min)
Content marketers have long assumed that great stories help build relationships with consumers, without knowing why or how. Until now. In this high-energy session, you'll learn the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure content success. Dive into storytelling techniques that spike empathy, attention, and purchase consideration in our brains.  And surface with case studies from the most innovative brands on earth.  Best of all, you'll have an opportunity to participate in a live neuroscience experiment, a first-of-a-kind.

Attend this content marketing session, and learn all this and more...

•The new neuroscience of storytelling and how stories impact our brains.
•How stories build connections and drive purchase consideration.
•The 4 elements of stories that make our brains light up.
•Techniques for measuring and optimizing the effectiveness of your content.