Ayat Shukairy

Co-Founder/CRO Queen 
Invesp 
Ayat Shukairy Co-Founder Invesp, CRO Queen

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites. 

SESSIONS


April 16, 2019, 1:00 pm ( 4.0 Hours)
Learn the key components a successful conversion optimization strategy. Explore the SHIP method, which is used to help large brands such as eBay, Target, and Special Olympics, as well as smaller startups, optimize websites and digital campaigns to achieve their maximum potential. Dive into the practical methods used to uncover user motivations, wants, and needs. And finally, learn how to prioritize all the different optimization elements for your website, and how these elements are implemented and amplified to drive more leads and sales. 

April 18, 2019, 1:30 pm ( 55 Min)
Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.