April 16, 2019, 9:00 am (
Two things will help make you successful with your digital marketing; A well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicates that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey. There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table.
This workshop will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision, and Advocacy. It will walk you step-by-step through the process of creating a strategy, based on that customer journey, for your organization.
This workshop will teach you:
•How to create ‘your’ customer journey and the ROI benefits of mapping that journey
•Why it’s vital to create content that resonates with your audience at different stages of the customer journey
•How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
•Where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
•How to build an audience that you own, not rent and the value it creates for your organization
•How to determine your return on investment (ROI) for your digital marketing efforts
You will leave this workshop well on your way to creating an effective digital marketing strategy and with the tools and references you can complete the interactive workbook that will guide you through your ongoing efforts.
April 17, 2019, 10:30 am (
Searchers and search engine algorithms are getting smarter and more sophisticated. New technology and search engine algorithm updates are moving at lightning speed. Is your website up-to-date with the latest SEO tactics and technology? Explore the things that are negatively impacting most sites and learn about some of the most recent SEO tactics that can help your website rank better in the search results.
In this session, you will learn:
•What is holding you back from page one results.
•The new technologies to deploy to stay on the cutting edge.
•How to create and optimize the content searchers are looking for.
•Best types of content to create for search engines.
•How to protect yourself against changes in the future.
April 17, 2019, 1:00 pm (
Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics? How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?
Learn from a panel of experts and leave this session with actionable tips to create more effective content like ...
•How to create "relevant" content with micro question research.
•New link building tactics that are worth the effort.
•Pinpoint content gaps and opportunity prioritization.
•Topic visualization tools to leverage SERP analysis.
•Gamification to make optimization fun and more impactful.
•The latest trends being discussed at PubCon.