Advanced Planning: Performing a Content Audit with Scoring

April 17, 2019, 2:50 pm (40 Min)
Sure, your content is rolling out consistently. But maybe time for a content audit and change of direction that could improve faster migration through the customer's journey. The challenge is learning how you can make modifications that will bear more fruit across the board. Attend this session to learn an advanced method to create a content scorecard that analyzes the quality and quality of content you need to boost momentum. Only then can you pinpoint the weaknesses in optimization for readers and appeal for the search engines. And deliver on content goals.

Attend this session and learn how to...

•Perform a Content Audit Effectively.
•Create a Must-Have Content Score Card .
•Map Content to the Customer Journey Stages.
•Assemble the Data in a Content Plan.
•Put the Scoring to Work in a Practical Plan.
•Implement an Ongoing Content Optimization Program.


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