The MarTech Stack and the Customer Journey
April 18, 2019, 11:20 am (40 Min)
In order to win each micro-moment of a customer's journey, marketers need to deliver better, more relevant experiences (and content) using the latest marketing technology. But with so many choices and so little time, getting your marketing tech tools selected, integrated and put-to-work can be challenging, and time-consuming. Attend this session to learn the four pillars and five tenets to shape your MarTech stack with the best picks for each stage of the customer journey. And dive into a few of the key MarTech tools that will help you drive performance and achieve goals.
Attend this session, and learn to…
•Get buy-in for MarTech investment.
•Select journey-centered MarTech tools.
•Use performance data to change strategy.
•Deliver on marketing performance goals.