Panel: Advanced Content Optimization Strategies

Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics?  How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?

Learn from a panel of experts and leave this session with actionable tips to create more effective content like ...

•How to create "relevant" content with micro question research.
•New link building tactics that are worth the effort.
•Pinpoint content gaps and opportunity prioritization.
•Topic visualization tools to leverage SERP analysis.
•Gamification to make optimization fun and more impactful.
•The latest trends being discussed at PubCon.