May 5, 2018, 6:20 am (
When you make a choice, it’s a deliberate decision, right? Well, not so fast. Brain science research says that’s not always the case. (In fact, three studies that involve wine, homes and headache remedies will blow your mind!).
The truth is, very often people just default to hardwired behaviors without really thinking about them. These default behaviors cover everything from what we read, to whom we trust, to when we buy. But if you’re a savvy marketer, you can use these automatic responses to your advantage.
Discover how neuroscience secrets can:
• Get your message noticed and remembered
• Convince people to take the actions you want them to take
• Prompt people to pay your asking price
See why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.
The truth is, very often people just default to automatic actions without really thinking about them. These actions include what to read, when to share, and who to trust. And this means that marketers’ well-crafted messages – our emails, blogposts, landing pages, websites, etc. – might be ineffective. Because people don’t make logical choices, they react reflexively.
However, when marketers strategically factor in the decision defaults people rely on, we improve our success. We increase the likelihood that people engage with our content … and respond to it. Discover why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.